Patents by Inventor Brett Nekolny

Brett Nekolny has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11341527
    Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.
    Type: Grant
    Filed: July 23, 2021
    Date of Patent: May 24, 2022
    Assignee: Brandfolder, Inc.
    Inventors: Ajaykumar Rajasekharan, Logan Sears, Jim Hanifen, Brett Nekolny, Luke Butterfield Beatty
  • Publication number: 20210350408
    Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.
    Type: Application
    Filed: July 23, 2021
    Publication date: November 11, 2021
    Inventors: Ajaykumar Rajasekharan, Logan Sears, Jim Hanifen, Brett Nekolny, Luke Butterfield Beatty
  • Patent number: 11107113
    Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.
    Type: Grant
    Filed: September 12, 2018
    Date of Patent: August 31, 2021
    Assignee: Brandfolder, Inc.
    Inventors: Ajaykumar Rajasekharan, Logan Sears, Jim Hanifen, Brett Nekolny, Luke Butterfield Beatty
  • Patent number: 10798156
    Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.
    Type: Grant
    Filed: March 2, 2020
    Date of Patent: October 6, 2020
    Assignee: BRANDFOLDER, INC.
    Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
  • Publication number: 20200204616
    Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.
    Type: Application
    Filed: March 2, 2020
    Publication date: June 25, 2020
    Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
  • Patent number: 10623483
    Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.
    Type: Grant
    Filed: November 19, 2019
    Date of Patent: April 14, 2020
    Assignee: Brandfolder, Inc.
    Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
  • Publication number: 20200092356
    Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.
    Type: Application
    Filed: November 19, 2019
    Publication date: March 19, 2020
    Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
  • Publication number: 20200082431
    Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.
    Type: Application
    Filed: September 12, 2018
    Publication date: March 12, 2020
    Inventors: Ajaykumar Rajasekharan, Logan Sears, Jim Hanifen, Brett Nekolny, Luke Butterfield Beatty
  • Publication number: 20200021642
    Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.
    Type: Application
    Filed: July 11, 2019
    Publication date: January 16, 2020
    Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
  • Patent number: 10523742
    Abstract: Systems and methods are provided for distributing content. One embodiment includes a content management server. The content management server includes a memory that stores a library of assets comprising digital media, and that further stores scores that indicate popularity of the assets in the library. The content management server also includes an interface that receives a Hyper Text Transfer Protocol (HTTP) request that is sourced by a device remote from the content management server, and a controller that identifies a Uniform Resource Locator (URL) within the HTTP request, selects a group of assets for the URL from the library, identifies an asset that has a highest score within the group, and provides the asset in response to the HTTP request. The controller alters scores for assets in the library over time as assets in the library are provided, and selects different groups of assets for the URL over time.
    Type: Grant
    Filed: July 11, 2019
    Date of Patent: December 31, 2019
    Assignee: Brandfolder, Inc.
    Inventors: Jim Hanifen, Logan Sears, Ajaykumar Rajasekharan, Brett Nekolny, Luke Butterfield Beatty
  • Publication number: 20180225367
    Abstract: System and method for automatically associating metadata tags to one or more activities; enabling user association of metadata tags to one or more activities; and associating non-activities to logged activities. In one embodiment, the method comprises: receiving text descriptions relating to activities; using at least one machine learning technique to automatically identify one or more aspects and a corresponding one or more characteristic from a library; creating a metadata tag comprising the aspects and characteristics; and associating the metadata tags to the text descriptions to which it relates. Each of the aspects in the library is associated to a unique subset of possible characteristics. Each of the text descriptions may be included in a schedule and a metabolic equivalent of task (MET) score for each may be calculated.
    Type: Application
    Filed: February 7, 2017
    Publication date: August 9, 2018
    Inventors: Allan Glen, Ben Hamill, Christopher Peters, Eric Roberts, Brett Nekolny, Amy Troschinetz
  • Publication number: 20180152354
    Abstract: System and method for enabling data transformation topologies to be transported and/or distributed within a network of devices. In one embodiment, the system comprises: a network apparatus which runs a computer program configured to: (i) generate a plurality mathematical processes to be applied; and (ii) create an instruction set comprising an ordered list of ones of the processes, and information identifying one or more data types to be utilized with each of the processes. The system further comprises a plurality of user devices which run a second computer program configured to: (i) receive access to the processes and the instruction set; and (iv) perform the mathematical processes in the order provided by the instruction set to arrive at transformed data.
    Type: Application
    Filed: November 29, 2017
    Publication date: May 31, 2018
    Inventors: Allan Glen, Ben Hamill, Brett Nekolny, James Crasta, Brad Fults, Eric Roberts, Chris Peters, Andrew Harrison