Abstract: Apparatuses, methods, systems, and program products are disclosed for a competitive shopping platform. A method includes receiving, at an online sales platform, one or more comments associated with a social media post on a social media platform. The method includes parsing, for each user associated with each of the one or more comments, the one or more comments to identify commands for purchasing products presented in the social media post. The method includes automatically, for each of the one or more users, populating an online shopping cart at the online sales platform with one or more products identified in the comments for purchasing products.