Abstract: Methods of providing services using a web marketing platform are described. The web marketing platform acts as a proxy associated with a host company and can intercept traffic passing to and from the host company. In an embodiment, an interface is provided which enables clients to easily request services. One example service is the provision of targeted content to users within web pages from sites hosted by the host company and in such an example, the actual content can be analyzed in real time to provide improved targeting based on the content, user behavior or any other criteria.

Abstract: Measures, including methods, apparatus and computer program products, are provided for amending content transmitted by a server to a client. The methods are performed by a system remote from the client and the server and arranged to receive requests from the client to the server and to receive responses from the server to the client. A method comprises configuring a domain name service to route requests for pages hosted at the server to the system; receiving a request from the client to the server for a page, the request being received at the system on the basis of the configuring; transmitting the request to the server in response to receipt of the request from the client; receiving a page from the server, the page corresponding to the transmitted request; inserting content into the page to form an amended page; and transmitting the amended page to the client.

Abstract: Measures, including methods, apparatus and computer program products, are provided for amending content transmitted from a server to a client. The methods are performed by a system configured to communicate with the server and the client. A method comprises: configuring a domain name service to route requests for pages hosted at the server to the system; receiving a request from the client for a page hosted at the server, the request being received on the basis of the configuring; transmitting the request to the server; receiving a page from the server corresponding to the transmitted request; searching the page for a predetermined item of content; selectively amending the content of the page to form a modified page on the basis of whether the predetermined item of content is found; and transmitting the modified page to the client.

Abstract: Measures, including methods, apparatus and computer program products, are provided for establishing a common identity for a user of a client computer in a network comprising a first domain and a second domain. A method comprises: transmitting a first request from the client computer to the first domain; receiving, at the client computer, a first identity for the user associated with the first domain and a first redirection instruction, wherein the first redirection instruction instructs the client computer to transmit a second request to the second domain; transmitting, from the client computer to the second domain, a second request and information relating to the first identity; and receiving, at the client computer, a second identity for the user associated with the second domain and a second redirection instruction, wherein the second identity is related to the first identity.

Abstract: Measures, including methods, apparatus and computer program products, are provided for creating display space in relation to a page requested by a client from a server for display by that client. A method comprises: configuring a domain name service to route requests for pages hosted at the server to a system; receiving at the system a request from the client for a page from the server, the system being configured to communicate with the client and the server, the request being received on the basis of the configuring; and transmitting, from the system to the client, a reference to a frame-set whereby to cause the client to request that frame-set, wherein, at least one frame of the frame-set includes a reference to cause the client to display the page.

Abstract: Measures, including methods, apparatus and computer program products, are provided for establishing a common identity for a user of a client computer in a network comprising a first domain and a second domain. A method comprises: transmitting a first request from the client computer to the first domain; receiving, at the client computer, a first identity for the user associated with the first domain and a first redirection instruction, wherein the first redirection instruction instructs the client computer to transmit a second request to the second domain; transmitting, from the client computer to the second domain, a second request and information relating to the first identity; and receiving, at the client computer, a second identity for the user associated with the second domain and a second redirection instruction, wherein the second identity is related to the first identity.

Abstract: Measures, including methods, apparatus and computer program products, are provided for amending content transmitted by a server to a client. The methods are performed by a system remote from the client and the server and arranged to receive requests from the client to the server and to receive responses from the server to the client. A method comprises configuring a domain name service to route requests for pages hosted at the server to the system; receiving a request from the client to the server for a page, the request being received at the system on the basis of the configuring; transmitting the request to the server in response to receipt of the request from the client; receiving a page from the server, the page corresponding to the transmitted request; inserting content into the page to form an amended page; and transmitting the amended page to the client.

Abstract: Measures, including methods, apparatus and computer program products, are provided for creating display space in relation to a page requested by a client from a server for display by that client. A method comprises: configuring a domain name service to route requests for pages hosted at the server to a system; receiving at the system a request from the client for a page from the server, the system being configured to communicate with the client and the server, the request being received on the basis of the configuring; and transmitting, from the system to the client, a reference to a frame-set whereby to cause the client to request that frame-set, wherein, at least one frame of the frame-set includes a reference to cause the client to display the page.

Abstract: Measures, including methods, apparatus and computer program products, are provided for amending content transmitted from a server to a client. The methods are performed by a system configured to communicate with the server and the client. A method comprises: configuring a domain name service to route requests for pages hosted at the server to the system; receiving a request from the client for a page hosted at the server, the request being received on the basis of the configuring; transmitting the request to the server; receiving a page from the server corresponding to the transmitted request; searching the page for a predetermined item of content; selectively amending the content of the page to form a modified page on the basis of whether the predetermined item of content is found; and transmitting the modified page to the client.

Abstract: Methods of providing services using a web marketing platform are described. The web marketing platform acts as a proxy associated with a host company and can intercept traffic passing to and from the host company. In an embodiment, an interface is provided which enables clients to easily request services. One example service is the provision of targeted content to users within web pages from sites hosted by the host company and in such an example, the actual content can be analyzed in real time to provide improved targeting based on the content, user behavior or any other criteria.

Abstract: Methods of providing services using a web marketing platform are described. The web marketing platform acts as a proxy associated with a host company and can intercept traffic passing to and from the host company. In an embodiment, an interface is provided which enables clients to easily request services. One example service is the provision of targeted content to users within web pages from sites hosted by the host company and in such an example, the actual content can be analyzed in real time to provide improved targeting based on the content, user behavior or any other criteria.