Abstract: A user is provided with an interactive three-dimensional visual environment with which the user can virtually experience a retail setting in association with a promotional campaign. The virtual experience includes a plurality of dynamically-loaded promotional assets which include virtual representations of retail products offered for sale or promotional materials related to the retail products. Promotional assets may be developed in accordance with a promotional theme, and several promotional themes may be developed as part of a product's promotional campaign. To facilitate the visualization of different promotional themes, the user is able to selectively interchange promotional assets in the three-dimensional visual environment to virtually experience the retail setting under each promotional theme and to compare the virtual promotional experiences.