Abstract: Bra organizing and retention apparatus, comprising an elongate flexible holder having multiple pockets interconnected to position the pockets in vertical sequence; means to open and close each pocket, for bra reception and removal, the pockets including flexible and perforated panel material to pass washing fluid during holder and bra tumbling, and bra cleaning as in a washing machine; and stiffeners integrated with the holder, to resist collapse of at least certain of the pockets, as during holder and bra tumbling.