Abstract: A method, apparatus and computer program product are provided controlling transmission of sensor data. First sensor is processed to identify an area of interest and generate a trigger signal to direct the transmission of additional sensor data pertaining to the area of interest. Transmission of sensor data may be identified and/or prioritized based on various factors such as proximity, angle, orientation, interest level, category, rating, sensor type, sensor data quality and/or the like. Certain transmission characteristics may be controlled, directed and/or varied such as quantity, quality, rate of transmission, transmission frequencies and intervals, and/or the like. As such, user experience may be improved, and the consumption and timing of certain computation resources may be improved.