Abstract: A networked electronic coupon management system is disclosed for managing electronic coupons. The system includes tightly integrated database, application server, and client components facilitating performing electronic coupon definition, issuance, and redemption operations. The operations include creating electronic coupons, wherein each electronic coupon includes a unique coupon ID, creating customer accounts, wherein each customer account comprises a unique customer ID; creating manufacturer accounts, wherein each manufacturer account comprises a Unique ID; and creating retailer accounts, wherein each retailer account comprises a unique retailer ID; and assigning a unique electronic coupon ID to a unique customer ID. Thereafter the system validates the electronic coupon with a product purchase transaction by a customer associated with the unique customer ID.