Abstract: Disclosed herein are systems and methods for performing online payment transactions from any web page being accessed on a client device by automatically generating a payment application icon on the web page through which a user can make payments. The content of the web page may be analyzed to determine if the user is conducting a payment. When a payment request is identified, a payment application icon is displayed on the web page. When the user interacts with the payment application icon, a payment prompt is displayed where the user can input payment information. Upon the user providing payment information, a payment server transmit a payment to an account associated with the web page, based on the user's payment information.