Abstract: Aspects of the invention include providing intelligent content recommendations to groups of people. A non-limiting example computer-implemented method includes identifying, by a processor, the presence of a plurality of users in a location. The method creates a virtual user with a virtual user profile, by the processor, from profiles of the plurality of users and provides, by the processor, a recommendation to the plurality of users of content to consume based on the virtual user's profile. The method serves, by the processor, the recommended content.