Abstract: A social e-commerce platform, optimized for mobile, providing consumers a user controlled “pull” model with a mufti-variant approach to sourcing retailers for products and to purchase, share, and form communities. A user can make an offer on products, get offers on products, or purchase products at list price provided to the end user. A user specifies a first data set defining a product he or she desires to buy and designated length of time at or by which retailer must provide offers by. The platform receives a second data set from each of one or more retailers. Each such data set includes product-level details, a price that the respective retailer is willing to accept for its sale of the product, available delivery methods, a length of time the offer is valid, and a process is then executed to generate a result that identifies retailers of the product and their offers.