Abstract: A method for managing referrals between a consumer, merchant, and at least one affiliate; generating a referral identifier by a referral identifier generator for an affiliate to give at least one consumer, the referral identifier representing a promotional offer for at least one consumer; accepting and tracking the referral identifier from at least one consumer in an affiliate tracking system; awarding at least one consumer at least one promotion according to a referral identifier; determining the core set by each merchant; determining the core reserve according to the core and at least consumers purchase history with at least one merchant store; awarding the primary affiliate at least one affiliate reward according to the core reserve and each subaffiliate at least one affiliate reward according to the core reserve; and awarding the merchant at least one merchant reward according to the consumers purchase history with each merchant store and the core.

Abstract: A system for managing referrals between a consumer, merchant, and at least one affiliate; a referral identifier generator for an affiliate to give at least one consumer a referral identifier and representing a promotional offer for at least one consumer; an affiliate tracking system for accepting and tracking the referral identifier, wherein at least one consumer is awarded at least one promotion according to the referral identifier, the affiliate is awarded at least one affiliate reward according to the at least one consumers purchase history with at least one store and the merchant is awarded at least one merchant reward according to the at least one consumers purchase history with at least one store.