Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for adjusting physical location usage for a plurality of particular locations. Methods can include obtaining a three-dimensional (3D) representation of the given geographic area, wherein the 3D representation depicts a view of the given geographic area from a specified viewing perspective. For the given geographic area, traffic data is obtained indicating different traffic volumes during different time periods and one or more traffic characteristics. The 3D representation is segmented into a plurality of particular locations. For each particular location among the plurality of particular locations and based on the traffic data, a viewability score is determined that indicates an aggregate amount of time that the particular location is viewable by traffic passing the different locations. Physical location usage is then adjusted based on the viewability scores for the plurality of particular locations.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for adjusting physical location usage for a plurality of particular locations. Methods can include obtaining a three-dimensional (3D) representation of the given geographic area, wherein the 3D representation depicts a view of the given geographic area from a specified viewing perspective. For the given geographic area, traffic data is obtained indicating different traffic volumes during different time periods and one or more traffic characteristics. The 3D representation is segmented into a plurality of particular locations. For each particular location among the plurality of particular locations and based on the traffic data, a viewability score is determined that indicates an aggregate amount of time that the particular location is viewable by traffic passing the different locations. Physical location usage is then adjusted based on the viewability scores for the plurality of particular locations.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for adjusting physical location usage for a plurality of particular locations. Methods can include obtaining a three-dimensional (3D) representation of the given geographic area, wherein the 3D representation depicts a view of the given geographic area from a specified viewing perspective. For the given geographic area, traffic data is obtained indicating different traffic volumes during different time periods and one or more traffic characteristics. The 3D representation is segmented into a plurality of particular locations. For each particular location among the plurality of particular locations and based on the traffic data, a viewability score is determined that indicates an aggregate amount of time that the particular location is viewable by traffic passing the different locations. Physical location usage is then adjusted based on the viewability scores for the plurality of particular locations.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for segmenting attribution of user actions and adjusting physical location usage of one or more geographic locations. Trip data specifying a geographic path traversed by a given set of users is obtained. Semantic data specifying content to which the given set of users was exposed while traversing the geographic path is also obtained. An exposure time indicating an aggregate amount of time that the given set of users was exposed to specific content while traversing the geographic path is determined. A contribution score is generated for the content to which the given set of users was exposed while traversing the geographic path. Based on the contribution score, attribution of user actions is segmented and physical location usage is adjusted based on a portion of the segmented attribution that is assigned to the content.