Abstract: A computer-implemented method and system perform key moment-based snippet creation. The method comprises locating, automatically via at least one processor, a key moment of a call in a representation of the call and creating, automatically via the at least one processor, a snippet of the representation of the call based on the key moment located. The snippet includes the key moment and context for the key moment. The context includes a lead portion and a lag portion. The lead portion precedes the key moment, and the lag portion follows the key moment in the representation of the call. The key moment may be an utterance identified by an artificial (AI) model as having a positive or negative impact on an outcome effectuated by the call. The snippet, including the key moment, may serve as a learning tool to coach a user in a manner that improves an outcome of a next call. Such coaching may be referred to as AI-driven coaching.