Abstract: The invention includes an apparatus for marketing, displaying, measuring, or mixing bottled alcoholic beverages in bars, restaurants, and other places that sell alcoholic beverages. The invention enables visual examination of bottles that have caps with a hole for purposes of display by freely hanging from hooks. The invention provides the ability to display bottled alcoholic beverages, recipe cards, and promotional materials in an upright, hanging fashion on displays. In a bar or restaurant, the invention provides the ability to transport many different alcoholic beverages directly to the countertop or table that enables the beverage to be displayed for purchase or mixing with a number of other drinks. For the purposes of displaying the alcoholic beverages, the invention includes a base, a frame, and wire racks having hooks. The hooks are used for hanging bottled alcoholic beverages, recipe cards, and promotional materials.