Abstract: A social gifting system is described herein that provides digital, personalized gifts that are both temporally and spatially relevant to a gift recipient. The giver can use a mobile application to select a friend, select a gift, and send the gift electronically to the recipient. The recipient can use a mobile computing device to receive the gift, provide a code or other redemption information to a vendor, and then receive the gift. The system provides new ways to make these types of digital gifts easier to redeem through point of sale integration with various common vendor systems. The social gifting system provides a proprietary process flow between the user and merchant staff that is set up for increased ease of use, speed, and simplicity. The social gifting system allows users to send highly personalized gifts in any form, and to bring the price point down.

Abstract: A social gifting system is described herein that provides digital, personalized gifts that are both temporally and spatially relevant to a gift recipient. The giver can use a mobile application to select a friend, select a gift, and send the gift electronically to the recipient. The recipient can use a mobile computing device to receive the gift, provide a code or other redemption information to a vendor, and then receive the gift. The system provides new ways to make these types of digital gifts easier to redeem through point of sale integration with various common vendor systems. The social gifting system provides a proprietary process flow between the user and merchant staff that is set up for increased ease of use, speed, and simplicity. The social gifting system allows users to send highly personalized gifts in any form, and to bring the price point down.