Abstract: Methods and systems are described for managing SSIDs in a wireless network. An AP providing wireless communications may determine that there is high or low network traffic associated with one of its SSIDs. For example, a high or low number of computing devices may be probing the AP on a particular SSID. The AP may enable or disable the SSID on additional channels, increase or decrease its beacon interval, and/or increase or decrease its beacon physical layer (PHY) data rate in order to provide probing computing devices with greater or less access to the SSID based on the network activity. The AP may scan its channels for network activity and determine the appropriate changes to its SSIDs in order to improve access to heavily used SSIDs or to free up resources.