Patents by Inventor Brian Frederick Killen

Brian Frederick Killen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method for analyzing website visitors using anonymized behavioral prediction models
    Patent number: 10621600
    Abstract: A method for analyzing web visitors using anonymized behavior production models begins with a website visitor accessing a website. The website includes a web beacon, which redirects the website visitor's browser to the server of a marketing services provider (MSP). The MSP server reads a cookie previously set by the MSP that includes an anonymous link. The anonymous link may be used to match data related to the website visitor that is maintained by the MSP, and browsing activity for that visitor is stored in an activity database from which periodic reports may be constructed for the website owner. The anonymous link is not associated with any personally identifiable information (PII), and thus privacy for the visitor is maintained.
    Type: Grant
    Filed: September 5, 2014
    Date of Patent: April 14, 2020
    Assignee: LiveRamp, Inc.
    Inventors: Vivek Palan, Brian Frederick Killen, Noel Bradley McMichael, Frank Ledo, Paul Owen
  • Method for Analyzing Website Visitors Using Anonymized Behavioral Prediction Models
    Publication number: 20150088612
    Abstract: A method for analyzing web visitors using anonymized behavior production models begins with a website visitor accessing a website. The website includes a web beacon, which redirects the website visitor's browser to the server of a marketing services provider (MSP). The MSP server reads a cookie previously set by the MSP that includes an anonymous link. The anonymous link may be used to match data related to the website visitor that is maintained by the MSP, and browsing activity for that visitor is stored in an activity database from which periodic reports may be constructed for the website owner. The anonymous link is not associated with any personally identifiable information (PII), and thus privacy for the visitor is maintained.
    Type: Application
    Filed: September 5, 2014
    Publication date: March 26, 2015
    Inventors: Vivek Palan, Brian Frederick Killen, Lik Mui, Noel Bradley McMichael, Frank Ledo, Paul Owen