Abstract: Various online sales and marketing activities and data are integrated into a single cohesive system capable of generating and modifying marketing strategies based on collected data and coordinating sales and marketing efforts using online tools. Different management modules or applications for online sales and advertising activities in a networked environment provide input to an analysis module, which provides feedback to a recommendation or campaigning module for coordinating and optimizing online marketing activities. Online activities are then executed based on the recommendations resulting in an organized integration of sales and marketing tools. The system may be implemented in a solution marketplace platform as an iterative loop that also provides access to Independent Software Vendors through standardized interfaces.