Patents by Inventor Brian G. Lenhart

Brian G. Lenhart has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for creating dynamic advertisements
    Patent number: 10719851
    Abstract: A transaction account provider may obtain transaction information from consumer transactions and information from a consumer browsing a transaction account provider website, collectively first-party data. A web server may obtain second-party data from a consumer's use of a merchant website. Additional third-party data may be purchased from a third-party data source. An ad server may use the first-party data, the second-party data, and the third-party data to select a relevant personalized banner ad to be displayed to the consumer.
    Type: Grant
    Filed: September 30, 2015
    Date of Patent: July 21, 2020
    Assignee: AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
    Inventors: Brian G. Lenhart, Laura Wolf
  • SYSTEM AND METHOD FOR CREATING DYNAMIC ADVERTISEMENTS
    Publication number: 20170091817
    Abstract: A transaction account provider may obtain transaction information from consumer transactions and information from a consumer browsing a transaction account provider website, collectively first-party data. A web server may obtain second-party data from a consumer's use of a merchant website. Additional third-party data may be purchased from a third-party data source. An ad server may use the first-party data, the second-party data, and the third-party data to select a relevant personalized banner ad to be displayed to the consumer.
    Type: Application
    Filed: September 30, 2015
    Publication date: March 30, 2017
    Applicant: American Express Travel Related Services Company, Inc.
    Inventors: BRIAN G. LENHART, LAURA WOLF
  • SYSTEM AND METHOD FOR REFRESHING TARGETED EMAILS
    Publication number: 20160321691
    Abstract: A transaction account provider may obtain travel information from a customer transaction. The travel information may include the date and destination of travel. An email service provider may transmit an email to the customer with an offer related to the date and destination of travel. In response to the customer opening the email, the email may be updated with current information regarding the offer.
    Type: Application
    Filed: November 9, 2015
    Publication date: November 3, 2016
    Applicant: American Express Travel Related Services Company, Inc.
    Inventors: Simone O. Bott, Lionel Lafargue, Brian G. Lenhart