Abstract: A system in a communications network opens a live media stream when an object on a user interface display switches from a static status to a live status and is triggered by selection from an end user. The end user is presented with real-time content and communications features activated using a network connected device connected to a publisher's site or channel. Some embodiments monitor the number of end users connected simultaneously to the channel. When a capacity is reached, the system may detect when one end user leaves the channel, opening access to the channel to a new end user.

Abstract: A method of online advertising in a communications network in which an advertiser's teaser is presented with real-time content and communications features activated to an end user using a network connected device on a publisher's site or channel, but only when a channel associated with the advertiser's teaser is live.

Abstract: A method of online advertising in a communications network in which an advertiser's teaser ad is presented to an end user using a network connected device on a publisher's site or channel, but only when a channel associated with the advertiser's teaser ad is live.