Patents by Inventor Brian Hardie
Brian Hardie has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11172241Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: GrantFiled: September 17, 2018Date of Patent: November 9, 2021Assignee: VERIZON MEDIA INC.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Patent number: 10917677Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: GrantFiled: September 17, 2018Date of Patent: February 9, 2021Assignee: Verizon Media Inc.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Patent number: 10237628Abstract: Using the disclosed technology, a client device can receive a response from a real-time bidding engine of a real time bidding advertisement insertion system. The response includes information related to a video advertisement to be played by a video player at the client device. The client device can provide the video advertisement to a video player on the client device, execute a program associated with a third-party service provider and send a signaling to a destination provided by the third-party service provider to indicate occurrence of a predefined event as defined by the third-party service provider.Type: GrantFiled: February 3, 2015Date of Patent: March 19, 2019Assignee: Oath Inc.Inventors: Brian Hardie, Brandon Dement, John Kim, Derek Chung
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Publication number: 20190020930Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: ApplicationFiled: September 17, 2018Publication date: January 17, 2019Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Publication number: 20190020931Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: ApplicationFiled: September 17, 2018Publication date: January 17, 2019Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Patent number: 10080064Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: GrantFiled: March 14, 2014Date of Patent: September 18, 2018Assignee: OATH INC.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Patent number: 10003838Abstract: A client-side component in a real-time bidding (RTB) system for video advertisements configures the client device to, in response to a request for a video advertisement sent by the client device to the real-time bidding system, receive a first set of information associated with the video advertisement, parse the received first set of information to obtain the video advertisement and associated pixel firing information, provide the video advertisement to a video player on the client device, and fire a first pixel upon occurrence of a first predefined event associated with the video advertisement.Type: GrantFiled: November 6, 2014Date of Patent: June 19, 2018Assignee: OATH INC.Inventor: Brian Hardie
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Patent number: 9462354Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.Type: GrantFiled: March 14, 2014Date of Patent: October 4, 2016Assignee: Yahoo! Inc.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kam Ho Kenneth Cheung, Jason Endo
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Publication number: 20150222961Abstract: Using the disclosed technology, a client device can receive a response from a real-time bidding engine of a real time bidding advertisement insertion system. The response includes information related to a video advertisement to be played by a video player at the client device. The client device can provide the video advertisement to a video player on the client device, execute a program associated with a third-party service provider and send a signaling to a destination provided by the third-party service provider to indicate occurrence of a predefined event as defined by the third-party service provider.Type: ApplicationFiled: February 3, 2015Publication date: August 6, 2015Applicant: Yahoo! Inc.Inventors: Brian Hardie, Brandon Dement, John Kim, Derek Chung
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Publication number: 20150128157Abstract: A client-side component in a real-time bidding (RTB) system for video advertisements configures the client device to, in response to a request for a video advertisement sent by the client device to the real-time bidding system, receive a first set of information associated with the video advertisement, parse the received first set of information to obtain the video advertisement and associated pixel firing information, provide the video advertisement to a video player on the client device, and fire a first pixel upon occurrence of a first predefined event associated with the video advertisement.Type: ApplicationFiled: November 6, 2014Publication date: May 7, 2015Applicant: Yahoo! Inc.Inventor: Brian Hardie
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Publication number: 20140282716Abstract: A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.Type: ApplicationFiled: March 14, 2014Publication date: September 18, 2014Applicant: BRIGHTROLL, INC.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kenneth Cheung, Jason Endo, Max Sadrieh, Rahul Ravindran, Vikas Unnava, Sharon Paisner, Dia Kharrat
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Publication number: 20140282634Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.Type: ApplicationFiled: March 14, 2014Publication date: September 18, 2014Applicant: BRIGHTROLL, INC.Inventors: Giao Huu Phan, Daniel Wei-Tze Hsiung, Ian Graeme Melven, Brian Hardie, Joseph Gutierrez, Marshall Allen Beddoe, Pankaj Gupta, Bernardo de Seabra, Dru Nelson, Kenneth Cheung, Jason Endo