Abstract: One or more embodiments of the invention are directed to a software program and computer system configured to enable users to establish or modify message order placement on a Bulletin Board System (BBS) by purchasing or bidding for message placement. Bidding can occur up to a preset amount or without upper limit (e.g., with reserve or without reserve). BBS operators benefit through the generation of higher revenues and garner increased user participation due to this ordering. The ordering of messages by the amount paid for the message gives users quicker access to more important messages, allows user messages with higher importance to be posted in a more accessible setting and hence increases the membership of the BBS since less searching is required than in a traditional BBS.