Patents by Inventor Brian Hendriks

Brian Hendriks has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Allocating resources according to conversion rate
    Patent number: 11379882
    Abstract: A system and method for selecting advertisements is disclosed. In example embodiments, a method includes submitting an offer to display an advertisement at a remote device, receiving one or more advertising bids, each bid indicating an advertisement and comprising bid amount, selecting a bid from the one or more advertising bids that results in a highest product, the highest product calculated by multiplying an estimated conversion rate for the advertisement indicated by the bid with the bid amount of the bid, and transmitting the advertisement indicated by the bid to the remote device for display.
    Type: Grant
    Filed: April 16, 2020
    Date of Patent: July 5, 2022
    Assignee: Snap Inc.
    Inventors: Aaron Son, Brian Hendriks
  • DYNAMICALLY ADAPTIVE MEDIA CONTENT DELIVERY
    Publication number: 20210289317
    Abstract: Media content delivery method and systems are provided for transmitting media content to a mobile client device in a format automatically selected from alternative versions of the media content based on one or more dynamically variable resource parameters. The variable resource parameters can include historical device and/or network performance corresponding to one or more current attributes applicable to a request for media content delivery from the mobile client device, such as a current location of the device and/or a time value for the requested media content delivery. Similar media content can thus be delivered to similar mobile client device in different formats depending on, say, the time and location of respective requests for receiving the media content.
    Type: Application
    Filed: March 29, 2021
    Publication date: September 16, 2021
    Inventors: Aaron Son, Brian Hendriks
  • Dynamically adaptive media content delivery
    Patent number: 10993069
    Abstract: Media content delivery method and systems are provided for transmitting media content to a mobile client device in a format automatically selected from alternative versions of the media content based on one or more dynamically variable resource parameters. The variable resource parameters can include historical device and/or network performance corresponding to one or more current attributes applicable to a request for media content delivery from the mobile client device, such as a current location of the device and/or a time value for the requested media content delivery. Similar media content can thus be delivered to similar mobile client device in different formats depending on, say, the time and location of respective requests for receiving the media content.
    Type: Grant
    Filed: July 16, 2015
    Date of Patent: April 27, 2021
    Assignee: Snap Inc.
    Inventors: Aaron Son, Brian Hendriks
  • ALLOCATING RESOURCES ACCORDING TO CONVERSION RATE
    Publication number: 20200242668
    Abstract: A system and method for selecting advertisements is disclosed. In example embodiments, a method includes submitting an offer to display an advertisement at a remote device, receiving one or more advertising bids, each bid indicating an advertisement and comprising bid amount, selecting a bid from the one or more advertising bids that results in a highest product, the highest product calculated by multiplying an estimated conversion rate for the advertisement indicated by the bid with the bid amount of the bid, and transmitting the advertisement indicated by the bid to the remote device for display.
    Type: Application
    Filed: April 16, 2020
    Publication date: July 30, 2020
    Inventors: Aaron Son, Brian Hendriks
  • Allocating resources according to conversion rate
    Patent number: 10664873
    Abstract: A system and method for selecting advertisements is disclosed. In example embodiments, a method includes submitting an offer to display an advertisement at a remote device, receiving one or more advertising bids, each bid indicating an advertisement and comprising bid amount, selecting a bid from the one or more advertising bids that results in a highest product, the highest product calculated by multiplying an estimated conversion rate for the advertisement indicated by the bid with the bid amount of the bid, and transmitting the advertisement indicated by the bid to the remote device for display.
    Type: Grant
    Filed: September 22, 2015
    Date of Patent: May 26, 2020
    Assignee: Snap Inc.
    Inventors: Aaron Son, Brian Hendriks
  • DYNAMICALLY ADAPTIVE MEDIA CONTENT DELIVERY
    Publication number: 20170019446
    Abstract: Media content delivery method and systems are provided for transmitting media content to a mobile client device in a format automatically selected from alternative versions of the media content based on one or more dynamically variable resource parameters. The variable resource parameters can include historical device and/or network performance corresponding to one or more current attributes applicable to a request for media content delivery from the mobile client device, such as a current location of the device and/or a time value for the requested media content delivery. Similar media content can thus be delivered to similar mobile client device in different formats depending on, say, the time and location of respective requests for receiving the media content.
    Type: Application
    Filed: July 16, 2015
    Publication date: January 19, 2017
    Inventors: Aaron Son, Brian Hendriks