Patents by Inventor Brian Herring

Brian Herring has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Analytics based generation of ordered lists, search engine feed data, and sitemaps
    Patent number: 8131703
    Abstract: Systems and methods are described that provide for generating ordered search results based on dynamic web analytics data that allows a resulting list of records that is responsive to a query to be ranked in a fashion that improves user satisfaction and conversion success rate. The system interrogates a target website to build a database of products and services. The individual pages/products in the database of products and services are ranked based on analytics data. Responses to searches of the target website are ordered as list of records that reflects the analytics data, which improves the ordering of the list of records based on criteria such as web page popularity, product popularity, or conversion success rate. Further embodiments provide for the generation of appropriately ordered search engine feed data based on the ranked database of products and services for the target website as well as the generation of search engine sitemaps with an appropriate priority attribute based on the analytics data.
    Type: Grant
    Filed: April 16, 2007
    Date of Patent: March 6, 2012
    Assignee: Adobe Systems Incorporated
    Inventors: Marshall Bessieres, Kevin Wallace, King Rhoton, James McTiernan, Brian Herring, Jianmin Wu, Steven Kusmer
  • Analytics Based Generation of Ordered Lists, Search Engine Fee Data, and Sitemaps
    Publication number: 20070244883
    Abstract: Systems and methods are described that provide for generating ordered search results based on dynamic web analytics data that allows a resulting list of records that is responsive to a query to be ranked in a fashion that improves user satisfaction and conversion success rate. The system interrogates a target website to build a database of products and services. The individual pages/products in the database of products and services are ranked based on analytics data. Responses to searches of the target website are ordered as list of records that reflects the analytics data, which improves the ordering of the list of records based on criteria such as web page popularity, product popularity, or conversion success rate. Further embodiments provide for the generation of appropriately ordered search engine feed data based on the ranked database of products and services for the target website as well as the generation of search engine sitemaps with an appropriate priority attribute based on the analytics data.
    Type: Application
    Filed: April 16, 2007
    Publication date: October 18, 2007
    Applicant: WEBSIDESTORY, INC.
    Inventors: Marshall Bessieres, Kevin Wallace, King Rhoton, James McTiernan, Brian Herring, Jianmin Wu, Steven Kusmer