Abstract: A system and method for influencing position of information tags as displayed spatially or temporally is disclosed. The system and method allow information providers the ability to influence position of their information tags by auctioning directory search terms associated with the information tag, and then ranking the displaying the information tags based upon the information provider's bid amount from the auction. The information tags then allow consumers access to information maintained on the same web site as the information tag. The system and method allows targeting of specific markets and facilitates a novel method of marketing through a communication network, such as the Internet. The method also allows for novel management of web-based advertising accounts and budgeting of information provider funds.