Abstract: Systems and methods for generating and providing multiple, independent 3D objects in an augmented reality (AR) environment are described. One aspect of some embodiments relate to an augmented reality technology activation platform that enables the creation of interactive message 3D objects (e.g., static images, animations, product information and offers, etc.) and product 3D objects (e.g., product images, descriptions, etc.). These two types of 3D objects can be displayed at a user device so that customized, interactive messages associated with the product are displayed with the product, where the interactive messages are rendered (e.g., as a 3D object) along with the product 3D object in the same scene (e.g., as opposed to being layered on top of the 3D environment or augmented reality image).