Abstract: Techniques to generate mass push notifications are described. In one embodiment, for example, an apparatus may comprise a submission component, a query component, a delivery component, and a record update component. The submission component may be operative to receive a message bundle, the message bundle comprising a message and a query. The query component may be operative to compare the query to a plurality of recipient records to determine a plurality of recipient records matching the query, each of the plurality of recipient records corresponding to a particular installation of a particular application onto a particular device. The delivery component may be operative to broadcast the message to a plurality of installed applications corresponding to the plurality of recipients records matching the query. Other embodiments are described and claimed.