Patents by Inventor Brian James Utter

Brian James Utter has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20100036720
    Abstract: System(s) and method(s) are provided to compensate an agent in exchange for the agent's intent in transacting with a service platform. Compensation can be effected in online and offline domains, and intent can be conveyed online or offline. Compensation is funded through advertisement spending, and advertisement impressions facilitate compensation delivery. The service platform that compensated the agent extracts intent through explicit or implicit expressions which can be collected online or offline. Offline expressions can be delivered through wearable indicia. Compensation can be delivered wirelessly offline or online to a device operated by the agent. Agent and agent's device(s) registration afford service platform to deliver adaptive compensation customized to the agent, and advertisement(s) with format and content optimized for the agent's device.
    Type: Application
    Filed: April 11, 2008
    Publication date: February 11, 2010
    Applicant: MICROSOFT CORPORATION
    Inventors: Kamal Jain, Brian James Utter, Zachary A. Apter, Alexander Gounares
  • Publication number: 20090271255
    Abstract: System(s) and method(s) are provided to drive commercial transactions and advertisement based on explicit consumer's value-cost propositions. Value-cost propositions express consumer's desires with respect to parameters related to a commercial transaction product price point, sensitivity to price and time, preferred shipping mechanism(s), contractor reputation, supply chain utilized by contractor, and so on. A component registers consumers to submit their value-cost propositions, and aggregates the information so conveyed to generate a market latent demand. The latter is conveyed to a set of advertisers, who respond to the latent demand by (i) adjusting their cost-profit propositions or (ii) countering the consumer's value-cost propositions.
    Type: Application
    Filed: April 24, 2008
    Publication date: October 29, 2009
    Applicant: MICROSOFT CORPORATION
    Inventors: Brian James Utter, Nishant V. Dani, Alexander G. Gounares, Michael Conte
  • Publication number: 20090271257
    Abstract: System(s) and method(s) are provided to drive early adoption and retention of disparate sources of funding and financing an award program, with application to a consumer compensation scheme subsidized through advertisement revenue. A component that manages advertisement revenue, or received funds, allocates a portion of revenue to subsidize a rebate program, or award program, for enrolled advertisers, or sources of funding, from a universe of advertisers. Rebate or award funds are provided to enrolled advertisers on an exclusivity based for a specific period of time, after which funds are transferred to a commonly accessible account. The subsidized nature of the awarded compensation funds and their time sensitivity drive advertiser enrollment and retention and ensures consumers are aggressively compensated. In an aspect, the subsidized rebate program can be exploited to directly compensate a consumer online or offline in exchange for the consumer's intent in engaging with a service platform.
    Type: Application
    Filed: April 25, 2008
    Publication date: October 29, 2009
    Applicant: Microsoft Corporation
    Inventors: Gary W. Flake, Nishant V. Dani, Brian James Utter, Alexander G. Gounares, Kamal Jain, Michael Conte
  • Publication number: 20090259533
    Abstract: System(s) and method(s) are provided to trade compensation credit(s) in a customer price incentive scheme funded through advertisement. A secondary market for rewards is established through advertisement spend from a set of disparate category advertisers (e.g., brand advertisers and product advertisers). Market liquidity is injected through an advertisement component that directs a portion of advertisement spend to issue tradable compensation credit(s) at a initial offering price. A trade platform facilitates commercialization of compensation credit(s) among a set of registered advertisers: A regulatory component provides governance and establishes pricing of traded compensation credit(s), while a brokerage component facilitates negotiation among traders. Disparate advertisers can be joined for trading based at least in part on advertiser intelligence.
    Type: Application
    Filed: April 11, 2008
    Publication date: October 15, 2009
    Applicant: MICROSOFT CORPORATION
    Inventors: Brian James Utter, Thomas Frank Bergstraesser, Alexander G. Gounares
  • Publication number: 20090259534
    Abstract: System(s) and method(s) are provided to conduct internal arbitrage within an organization. Within a service platform, a first functional unit oriented to service implementation and a second unit dedicated at least in part to advertisement management trade advertisement trade, the first unit and the second administer advertisement within a first and a second pricing model. Internal arbitrage profits result from the advertisement transaction when the second unit commercialized advertisement with an external advertiser. A pricing conversion component facilitates mapping a first price proposition for an advertisement within the first pricing model to a second pricing proposition for the advertisement within the second pricing model. Internal arbitrage profits can be directed towards financing an intent-based consumer price incentive scheme.
    Type: Application
    Filed: April 11, 2008
    Publication date: October 15, 2009
    Applicant: MICROSOFT CORPORATION
    Inventors: Brian James Utter, Alexander G. Gournes
  • Publication number: 20090259537
    Abstract: Systems and methods are provided to directly compensate an agent that utilizes a software application in exchange for the agent's intent in using the application, and for displaying intent-driven advertisement to the agent. Intent is inferred through information received from the agent, when utilizing the software application, according to an agent's privacy settings. Based on agent's intent, an advertisement is displayed and an associated software-related compensation is provided to the agent. Compensation accumulation profiles can be established based at least in part on privacy settings. Compensation possesses monetary value and can be directed towards (i) increasing software functionality, (ii) providing credits for training and literature related to the utilization of the application, or (iii) servicing a device in which the application is executed. The monetary aspect of the software-related compensation originated in intent-driven advertisement effectively funds the agent's software application.
    Type: Application
    Filed: April 14, 2008
    Publication date: October 15, 2009
    Applicant: MICROSOFT CORPORATION
    Inventors: Polina Veksler, Zachary A. Apter, Brian James Utter, Alexander G. Gounares, Kamal Jain
  • Publication number: 20090259532
    Abstract: System(s) and method(s) are provided that facilitate intrinsically targeted, dependable peer-to-peer referral and compensation within an intent-compensation scheme. The referral system synergistically exploits trust mechanisms existing among a referring agent and a referred agent in order to generate high-quality referrals based on a determination of commercial intent from the referred agent. In exchange of conveyed intent at a time of a transaction with a referred agent, system platform directly compensates both the referred agent and the referring agent. Compensation of the referred agent is ensured via tracking mechanism that can identify a referral originating device. Information associated with referral(s) is scoped through privacy profiles, and referral/compensation integrity is maintained via an antifraud component and a tracking component that can identify referring and referred agents. Compensation can be funded trough advertisement spend.
    Type: Application
    Filed: April 11, 2008
    Publication date: October 15, 2009
    Applicant: Microsoft Corporation
    Inventors: Thomas Frank Bergstraesser, Brian James Utter, Kamal Jain
  • Publication number: 20080140491
    Abstract: The claimed subject invention presents systems and methods to compensate directly a user of a service platform through advertising spending in exchange for knowledge of the user intent. Advertising spending contributions are allocated to a compensation account that can be accessed by an advertising platform, affiliated with the service platform or not, to compensate users and to update compensation records and transactions with the advertiser. Compensation fraud is actively and reactively mitigated. Compensation of the user is conducted securely and includes compensation points, direct payments and instant rebates, which can be used in transactions with online and offline service platforms. The intent-compensation proposition funded through advertising spending creates a price incentive that differentiates both service platform and advertiser from their competitors, and creates value for user and advertiser.
    Type: Application
    Filed: June 26, 2007
    Publication date: June 12, 2008
    Applicant: MICROSOFT CORPORATION
    Inventors: Kamal Jain, Jody D. Biggs, Brian Burdick, Nishant V. Dani, Gary W. Flake, Marcel Gavriliu, Randall F. Kern, David Lawrence Kiker, Arun K. Sacheti, Brian James Utter, Polina Veksler
  • Publication number: 20080114651
    Abstract: The claimed subject invention presents a system and method to compensate a user of a service platform in return for information regarding the user's intent. The compensation comprises rewards points and direct payments, which can be used to claim rewards online and offline. The compensation is securely maintained in compensation accounts. The user can benefit from third-party content and services through partnerships with the service platform. The intent-compensation proposition of the service platform creates a price incentive to use the service platform over its competitors.
    Type: Application
    Filed: June 26, 2007
    Publication date: May 15, 2008
    Applicant: MICROSOFT CORPORATION
    Inventors: Kamal Jain, Zachary Abraham Apter, Jody D. Biggs, Brian Burdick, Nishant V. Dani, Gary W. Flake, Marcel Gavriliu, Randall F. Kern, David Lawrence Kiker, Arun K. Sacheti, Brian James Utter, Polina Veksler