Abstract: A system and method relate to interleaved video game play associated with a web-based or device-resident program application selected via a client device. Upon execution of the program application, a game server is linked to the client, wherein a first set of executable iterations/portions of the original application are interleaved with a second set of iterations/portions comprising specified gameplay objects programmed to interact with dynamic text objects. At least for the second set, text strings are obtained in association with a first text source. The dynamically applied text objects are generated via a first set of rules associated at least with the selected application. Further based on the obtained text strings, the interleaved gameplay involves interacting with the gameplay objects via a second set of rules associated with the selected program application. The first text source may be an advertisement selected from campaigns associated with an ad server.

Abstract: A system and method relate to interleaved video game play associated with a web-based or device-resident program application selected via a client device. Upon execution of the program application, a game server is linked to the client, wherein a first set of executable iterations/portions of the original application are interleaved with a second set of iterations/portions comprising specified gameplay objects programmed to interact with dynamic text objects. At least for the second set, text strings are obtained in association with a first text source. The dynamically applied text objects are generated via a first set of rules associated at least with the selected application. Further based on the obtained text strings, the interleaved gameplay involves interacting with the gameplay objects via a second set of rules associated with the selected program application. The first text source may be an advertisement selected from campaigns associated with an ad server.

Abstract: An adaptive video game system and method includes a game server linked to various game clients. A game client executes a user-selected game program, each of one or more selectable game programs comprising specified gameplay objects programmed to interact with dynamic text objects, and further obtains text strings (e.g., constituent letters, words, and phrases) associated with user-defined text sources. The game client dynamically applies text objects generated via a first set of rules associated at least with the selected game program and based on the obtained text strings, to interact with the specified gameplay objects via a second set of rules associated at least with the selected game program. Video game users accordingly may solve presented challenges according with both internally defined video game rules and integrated text strings of externally obtained written works. User performance may be monitored and analyzed for determination of written work retention, user improvement, etc.

Abstract: A video game system is configured to play a music-based video game in which an artist's music is incorporated into game play. After the artist's music song is played in the game, the system presents information to the gamer for promoting the artist's music and/or brand, and the system provides the gamer with opportunities to participate in various promotional efforts associated with the artist. As an example, the gamer may be presented with an opportunity to purchase the song or songs played in the game (or other songs by the same artist), request that the artist's song or songs be played on the radio or that the artist play in concert at a nearby venue, to “like” the artist or song in a social media environment, search for additional songs by the same artist, or to go to the artist's website or social media page.

Abstract: A video game system comprises memory for storing data defining graphical objects for use in a video game. The system further comprises logic configured to enable a user to select at least one musical song to be played during a run of the video game. The logic is further configured to control at least one of the graphical objects during the run of the video game based on an attribute correlated with the selected song.

Abstract: A method and apparatus for observing exhibit sites which provides the ability to overlay computer generated images and sound on a live exhibit to create and present these overlays on demand in varying levels of detail for use by the general public, in indoor and outdoor settings, without requiring instruction, operators, fitting, training, or supervision. The viewing device may comprise a viewing portion, a processing portion, a displaying portion, and an audio portion. Each of these components combine to provide the user with the ability to view an actual exhibit site overlaid with informational or historic re-creations to enhance the exhibit experience, as opposed to a separate display booth or other means which takes the exhibit viewer's attention away from the actual exhibit site.

Abstract: A virtual view system uses raw imagery from cameras placed around a sporting arena to generate virtual views of the sporting event from any contemplated view point. The system consists of an optical tracking system, a virtual environment server, and one or more virtual view stations. The optical tracking system receives raw, 2-dimensional video data from a pre-selected number of cameras strategically placed around a sporting arena. The raw 2-dimensional data is then compartmentalized into data gates and processed via a series of software image processors into body state data assigned to each sports player or other targeted entity. The body state data is then passed to a virtual environmental server which generates body position information and visual models for transfer to a selected number of virtual view stations. Each virtual view station includes viewing software for rendering and viewing a virtual sports scene as desired.