Patents by Inventor Brian K. Rivard

Brian K. Rivard has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for linking qualified audiences with relevant media advertising through ip media zones
    Patent number: 11734724
    Abstract: The system links Internet web page context with audience usage and location data to support advertising efficiency and effectiveness. An ontology of categories is created where domains and website pages are classified and scored against the links on those pages and the meta-tag key word pools that are harvested from those web pages. An ontology of high level categories are derived from the frequency of the key words appearing within the domain URL addresses of the pages, the domain of the links on those pages or within the content of the pages themselves.
    Type: Grant
    Filed: February 10, 2020
    Date of Patent: August 22, 2023
    Assignee: Semcasting, Inc.
    Inventors: Raymond R. Kingman, Jr, Brian K. Rivard, Daniel V. Ostertag
  • System and method for linking qualified audiences with relevant media advertising through IP media zones
    Patent number: 10559009
    Abstract: The system links Internet web page context with audience usage and location data to support advertising efficiency and effectiveness. An ontology of categories is created where domains and website pages are classified and scored against the links on those pages and the meta-tag key word pools that are harvested from those web pages. An ontology of high level categories are derived from the frequency of the key words appearing within the domain URL addresses of the pages, the domain of the links on those pages or within the content of the pages themselves.
    Type: Grant
    Filed: March 17, 2014
    Date of Patent: February 11, 2020
    Assignee: Semcasting, Inc.
    Inventors: Raymond R. Kingman, Jr., Brian K. Rivard, Daniel V. Ostertag
  • System and method for creating customized IP zones utilizing predictive modeling
    Patent number: 9292606
    Abstract: A system, method and computer-readable medium provides steps of merging one or more sources of IP addresses to create a merged database comprising a plurality of IP zones, user typing each of the plurality of IP zones, enhancing each of the plurality of IP zones, receiving an input address and selecting one or more of the plurality of IP zones having a predetermined statistical relationship to the input address.
    Type: Grant
    Filed: August 29, 2014
    Date of Patent: March 22, 2016
    Assignee: Semcasting, Inc.
    Inventors: Raymond R. Kingman, Jr., Brian K. Rivard, Daniel V. Ostertag
  • System and method for creating customized IP zones utilizing predictive modeling
    Patent number: 8825662
    Abstract: A system, method and computer-readable medium provides steps of merging one or more sources of IP addresses to create a merged database comprising a plurality of IP zones, user typing each of the plurality of IP zones, enhancing each of the plurality of IP zones, receiving an input address and selecting one or more of the plurality of IP zones having a predetermined statistical relationship to the input address.
    Type: Grant
    Filed: May 16, 2012
    Date of Patent: September 2, 2014
    Assignee: Semcasting, Inc.
    Inventors: Raymond R. Kingman, Brian K. Rivard, Daniel V. Ostertag