Abstract: The invention relates to a highly viscous cosmetic product having a novel wax and gel based structure. The inventive cosmetic product is a combination of the structure of a gel, an emulsion, and a wax, and contains the following components (in wt. %): 0.01-8% of a gel-forming substance, between 0.01-3% of the gel-forming substance being gellan gum; 0.01-10% of humectant; 0.1-2% of a hardening agent for the structure of the gel, containing inorganic salts which are at least partially soluble in water; 0.1-10% of a natural or synthetic cosmetic wax; 10-90% of an emulsion-forming agent selected from cosmetic oils and esters, and mixtures of oils, esters and water; 001-15% of an anionic or nonionic emulsifying agent; 4-30 wt. % of pigments. Said product has a penetratin value between 15 and 66, measured by means of a 12 g cone penetrometer.