Abstract: A toothbrush cover and holding assembly that resembles a football helmet and goal posts, or other sport equipment and/or playing surface, to protect and support a toothbrush when it is not in use while at the same time encouraging children to brush their teeth by creating an association with a recognized team, wherein the assembly includes a plurality of uprights substantially vertically oriented and having passages for receiving and supporting toothbrushes, a base structure that facilitates engagement to a horizontal or vertical surface while maintaining the uprights in a vertical position, and at least one toothbrush cover having a cavity for receiving the brush end of a toothbrush.