Abstract: A method of creating a burst groove in a burst member is provided. The burst groove following a path, wherein: the groove is created in a plurality of laser scoring stages which are performed in succession to thereby successively increase the depth of the burst groove during each stage; each laser scoring stage involving laser scoring the burst member along at least a portion of the path. The laser scoring in each stage involves laser-energizing a respective region of the burst member with a respective energization width measured perpendicular to the path. In at least one stage the energization width is smaller than the energization width in the immediately preceding stage.

Abstract: A technique for tracking advertisement efficacy using consumer transactions is disclosed. An information tracking agent maintains and stores information related to users identified by a unique identifier. A user is presented with an online/offline advertisement. An information tracking agent records and stores the advertisement transaction. When a user performs a transaction for purchase of goods or service that are the subject of the advertisement, the information tracking agent identifies the user with the unique identifier and the matching agent matches the user transaction with the displayed advertisement. The system automatically tracks the effectiveness of the advertisements displayed to users without requiring consumer action, beyond the purchase/transaction, in response to the displayed advertisement. In another embodiment, the system automatically tracks user location with a GPS and dynamically displays advertisements on billboards connected to the information tracking agent.

Abstract: A scent releasing fishing lure for use in releasing a fish attractant while being reeled through a water stream includes a lure body having a continuous outer wall having a front end and a rear end opposed to the front end and defining an interior area. The front end defines an inlet and the rear end defines an outlet configured to receive and release a water stream, respectively. A water channel is situated in the interior area and connects the inlet and outlet, the water channel being configured to transfer water from the inlet to the outlet. A scent compartment is positioned in the interior area of the lure body and configured to selectively retain the fish attractant, the scent compartment defining an opening in fluid communication with the water channel such that the fish attractant is released into the water stream.