Abstract: The present invention provides a configurable pricing system that allows users to define or modify data used to analyze, evaluate, improve, and design pricing changes according to the user's need. A Graphical user interface or some other type of user interface allows the user to access and review various data to be used during pricing optimization. The user may then modify this data as needed to improve the pricing evaluation, such as defining sales or pricing trends, or relationships between the product of interest and other competing items. The user interface may further display changes in pricing and the effects of the pricing changes, as caused by the user's changes. The interface may also allow the user to modify the mathematical model to be used during price optimization, as well as define variables, constraints, and boundaries to be considered during the price optimization.

Abstract: A business process and computer system known as the “Target Pricing System” (TPS) that generates an optimum bid or value for a competitively bid good or service. The system is resident on one or more host processors in connection with one or more data stores, and includes a product model that defines list values for the bid using stored price data and costs the values using stored cost data, a competitor net price model that calculates an equivalent competitor net price for the value, and a market response model that calculates the probability of winning with the value as a function of price. The system further preferably includes an optimization model that computes the target price of an optimal value that maximizes expected contribution for the bid or value. The system alternately further includes a benefits model for calculating the benefits of using target pricing over a pre-existing approach, and strategic objects which each affect the target price.