Abstract: A display package for a blanket comprises a bag formed of flexible sheet material, the bag comprising a tubular side wall having a first end and an opposite second end and a bottom wall joined to the first end of the tubular side wall so as to close the first end, the second end of the tubular side wall being open to allow a consumer to feel a blanket contained in the bag. At least one handle is bridged across the open second end to allow the display package to be carried by the handle as well as to hinder removal of the blanket through the open second end. The bag defines an opening proximate the closed first end, a releasable fastening system being arranged at the opening and being selectively engageable to close the opening and disengageable to open the opening for insertion and removal of a blanket therethrough.