Abstract: A method for publishing video ads inside Web pages, including enabling a publisher using a publisher computer to specify a first video ad, and instructions for generating a second video ad from the first video ad, generating a playlist for the first video ad, uploading the playlist to a video ad server along with the instructions for generating a second video ad, in response to a request to play the first video ad from a smart media player that executes in a viewer computer, processing the instructions to generate a second video ad thereby generating by the video ad server a playlist that corresponds to the second video ad, and providing the playlist corresponding to the second video ad to the smart media player.

Abstract: A method and system for publishing video ads on Web pages, comprising providing a publisher interface for interactively specifying a video ad by a publisher wherein a video ad comprises one or more media clips and, optionally, one or more interactive controls, generating by the publisher interface a playlist that specifies the video ad wherein said playlist includes references to said one or more media clips and said optional interactive controls, storing by the publisher interface the playlist in a storage system, downloading the playlist from the storage system to a smart media player capable of processing said playlist, in response to a user request, and playing the video ad by the smart media player.