Abstract: A self-service vending machine, system, and method for the integrated sale and rental of specialized equipment is provided. Namely, a storage means may be configured to house a rental product and non-rental product, a delivery means, a receiving means, a user interface, and communication means operative to carry out the method. The method may comprise the steps of receiving a transaction request, displaying at least one customization option, and customizing a transaction. The customization option may include a rental period length, any products included in the transaction, and add-ons such as additional products or insurance. The communication means may carry out the steps of authenticating a user's identity, calculating a transaction fee, receiving a payment, and delivering, through the delivery means, the rental and non-rental product. Further, the communication means may facilitate returning the rental product following the end of the rental period.