Patents by Inventor Brian Patrick Lawler

Brian Patrick Lawler has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • ADVERTISEMENT CAMPAIGN SYSTEM USING SOCIALLY COLLABORATIVE FILTERING
    Publication number: 20140108142
    Abstract: In one embodiment, a method comprises identifying, in a network, user selection preferences of an identified user having accessed the network, the identifying based on an accumulation of user selection inputs executed by the identified user, the user selection inputs accumulated relative to input options presented to the user and identifying respective available network items; classifying, by an apparatus in the network, the identified user into one of multiple user affinity categories relative to an advertisement campaign for a targeted product, the classifying based on determining whether one of the user selection inputs represents a view gesture of the user having viewed the targeted product; and selecting an advertisement asset for delivery to the identified user based on the classifying of the identified user into the one user affinity category.
    Type: Application
    Filed: December 18, 2013
    Publication date: April 17, 2014
    Applicant: Cisco Technology, Inc.
    Inventors: John TOEBES, Brian Patrick LAWLER, Gary T. CHOU
  • Advertisement campaign system using socially collaborative filtering
    Patent number: 8639564
    Abstract: In one embodiment, a method comprises identifying, in a network, user selection preferences of an identified user having accessed the network, the identifying based on an accumulation of user selection inputs executed by the identified user, the user selection inputs accumulated relative to input options presented to the user and identifying respective available network items; classifying, by an apparatus in the network, the identified user into one of multiple user affinity categories relative to an advertisement campaign for a targeted product, the classifying based on determining whether one of the user selection inputs represents a view gesture of the user having viewed the targeted product; and selecting an advertisement asset for delivery to the identified user based on the classifying of the identified user into the one user affinity category.
    Type: Grant
    Filed: January 8, 2013
    Date of Patent: January 28, 2014
    Assignee: Cisco Technology, Inc.
    Inventors: John Toebes, Brian Patrick Lawler, Gary T. Chou
  • Advertisement campaign system using socially collaborative filtering
    Patent number: 8380562
    Abstract: In one embodiment, a method comprises identifying, in a network, user selection preferences of an identified user having accessed the network, the identifying based on an accumulation of user selection inputs executed by the identified user, the user selection inputs accumulated relative to input options presented to the user and identifying respective available network items; classifying, by an apparatus in the network, the identified user into one of multiple user affinity categories relative to an advertisement campaign for a targeted product, the classifying based on determining whether one of the user selection inputs represents a view gesture of the user having viewed the targeted product; and selecting an advertisement asset for delivery to the identified user based on the classifying of the identified user into the one user affinity category.
    Type: Grant
    Filed: April 25, 2008
    Date of Patent: February 19, 2013
    Assignee: Cisco Technology, Inc.
    Inventors: John Toebes, Brian Patrick Lawler, Gary T. Chou
  • Advertisement campaign system using socially collaborative filtering
    Publication number: 20090271256
    Abstract: In one embodiment, a method comprises identifying, in a network, user selection preferences of an identified user having accessed the network, the identifying based on an accumulation of user selection inputs executed by the identified user, the user selection inputs accumulated relative to input options presented to the user and identifying respective available network items; classifying, by an apparatus in the network, the identified user into one of multiple user affinity categories relative to an advertisement campaign for a targeted product, the classifying based on determining whether one of the user selection inputs represents a view gesture of the user having viewed the targeted product; and selecting an advertisement asset for delivery to the identified user based on the classifying of the identified user into the one user affinity category.
    Type: Application
    Filed: April 25, 2008
    Publication date: October 29, 2009
    Inventors: John Toebes, Brian Patrick Lawler, Gary T. Chou