Abstract: Techniques are disclosed for promoting online sales of fashion looks and items associated therewith. In some embodiments, a method includes, upon receiving a selection of an item from a user, displaying a second look in addition to a first look. The first and second looks respectively include the item, and each look has a set of components. The method further comprises receiving a selection of one of the looks from the user. The method further comprises displaying a corresponding set of components in response to which look the user selects. Among other benefits, the embodiments disclosed herein provide a way that is more natural and convenient to customer users in the effort of promoting fashion looks and the associated items included in a respective look, thereby facilitating a better user experience, inspiring customers' imagination, and stimulating more sales.

Abstract: Techniques are disclosed for presenting and facilitating web-based commercial transactions. In some embodiments, the method includes displaying a first interface that includes: (a) a fashion look, the fashion look including a plurality of components which together represent the fashion look, and (b) a selectable link which, upon selection by a customer, directs the customer to a second interface. The method further includes, upon the customer selecting the selectable link, displaying the second interface including a plurality of fields. Each of the fields is configured to enable the customer to purchase a corresponding component from the plurality of components without navigating away from the second interface.

Abstract: Techniques are disclosed for presenting and facilitating web-based commercial transactions. In some embodiments, the method includes locating a primary and a secondary interfaces, wherein the primary interface includes at least a first button that enables a user to select for entering the secondary interface, displaying a first look on the primary interface to the user, wherein the first look includes a plurality of components which together represent the first look, and upon the user selecting the first button, presenting the secondary interface comprising a plurality of subpages, wherein each subpage enables the user to purchase a corresponding component. The embodiments provided herein facilitates a better user experience and alleviates the burdens in navigating among different product webpages during online shopping.