Abstract: An interactive system, apparatus and/or method for operative use within a venue (10) is provided. The system and/or apparatus include data processing means (20, 54), data storing means (22, 56), communicating means (30, 52), and guiding means (40, 58), all of which cooperate to enable one or more individuals to interact with the venue in real time while at the venue. The system and/or apparatus can also have person and/or product tracking means to optimally direct individuals to one or more items of interest within the venue. Individuals can use the system and/or apparatus to provide the venue with pertinent information as well as to receive responsive feedback and/or direction as desired.

Abstract: A major drawback to the proliferation of RFIDs in, for example, a retail environment, is that patrons are wary of how much information about them will be transmitted to a proprietor, and how that information will be used. Such privacy concerns are seen as one of the biggest hindrances to the ubiquity of RFIDs in many environments. Additionally, patrons will have an overwhelming amount of information transmitted to their devices containing RFIDs. To address these privacy concerns, the invention includes a device, a system, and a method for transmitting a personal profile includes: a memory containing a personal profile; a personal profile selection component; and a transmitter for transmitting a signal, the signal including at least one subset of the personal profile selected using the personal profile selection component.