Abstract: A computerized advertising delivery system and method employs a product database that stores information that associates each of a plurality of hostnames with one or more products. An ad server retrieves ad meta-data associated with an ad stored in the ad database, where the ad meta-data specifies one or more products associated with the ad. The ad meta-data is compared to product data stored in the product database to identify one or more hostnames specifying information regarding products associated with the ad. The ad is delivered for presentation in connection with content associated with a uniform resource locator, accessible by a first hostname, stored in the ad database. The ad is further encoded with a second uniform resource locator associated with the first hostname, to cause content associated with the second uniform resource locator to be provided to the first user upon interaction with the ad.

Abstract: A computerized advertising system and method includes in a system embodiment, an ad database that stores a plurality of ads where each ad provides advertising content. The ad database has a Uniform Product Code (UPC) field that associates one or more of the ads in the ad database with one or more Uniform Product Codes (UPCs). The ad server accepts inputs by one or more users to associate one or more UPCs with one or more ads in the ad database. The ad server receives a first query for advertising content and processes the first query to identify a first UPC code specified in the first query. The ad server retrieves a first ad from the ad database as a function of the first UPC code and responds to the query by providing the first ad for consumption in conjunction with a web page.