Abstract: A system and method for internet-enabled retailing and redemption of coupon options; retailer-sold, consumer purchasable discounts for goods or products. The system may include a coupon option server receiving coupon option information including a purchase price, discount, and the underlying good. The coupon option is displayed on a coupon option website where it may be searched, reviewed, purchased by and delivered to a consumer. The consumer may then present the coupon option at a retail point of sale for redemption. A retailer site may also be equipped with a wireless broadcast device to broadcast coupon options to consumer smartphones for purchase by the consumers.