Abstract: The present invention is a system and method that tracks, accounts for, and assesses consumer interest and response to internet marketing and sales efforts. This system and method allows items offered for sale to the purchasing public via the internet to be tracked in terms of assessing the quantum of interest expressed by the potential purchaser in response to the internet marketing efforts pertaining to the sale of these items. The invention also offers and provides a broadcasting feature by which to market specific items. The invention is intended to provide a paperless marketing system and subsequent tracking of marketing results in real time. In addition, the system is intended to easily convert direct person-to-person responses generated from all forms of advertising (i.e.—signage, print, radio, television, etc.