Patents by Inventor Brian Steadman

Brian Steadman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • View-based placement of advertisements in scrollable advertisement units
    Patent number: 10475085
    Abstract: An online system selects advertisements for inclusion in a scrollable advertisement unit that includes a display area and multiple advertisements, each associated with a position in the scrollable advertisement unit. Positions in the scrollable advertisement unit are ranked based on a measure of predicted performance of an advertisement in each position. Advertisements are ranked based on a probability of being viewed by a user if associated with a particular position in the scrollable advertisement unit and, optionally, on a probability of presenting an advertisement based on characteristics of the advertisement. The position ranking and the advertisement ranking are used to associate advertisements with positions. For example, an advertisement is associated with a position having a location in the position ranking corresponding to the advertisement's position in the advertisement ranking.
    Type: Grant
    Filed: June 11, 2013
    Date of Patent: November 12, 2019
    Assignee: Facebook, Inc.
    Inventors: Jeffrey Andrew Kanter, David Mason, Yi Tang, Brian Steadman, Chinmay Deepak Karande, Qiao Lian
  • Crediting impressions to advertisements in scrollable advertisement units
    Patent number: 10210541
    Abstract: An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement.
    Type: Grant
    Filed: July 2, 2013
    Date of Patent: February 19, 2019
    Assignee: Facebook, Inc.
    Inventors: Jeffrey Andrew Kanter, David Mason, Yi Tang, Brian Steadman, Chinmay Deepak Karande, Qiao Lian
  • CREDITING IMPRESSIONS TO ADVERTISEMENTS IN SCROLLABLE ADVERTISEMENT UNITS
    Publication number: 20150012352
    Abstract: An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement.
    Type: Application
    Filed: July 2, 2013
    Publication date: January 8, 2015
    Inventors: Jeffrey Andrew Kanter, David Mason, Yi Tang, Brian Steadman, Chinmay Deepak Karande, Qiao Lian