Abstract: A method for managing a direct mail job for an organization includes defining a direct mail job within a web-based application; defining a plurality of tasks associated with the direct mail job; scheduling the tasks including defining a start time and a completion time; executing the assigned tasks; and tracking status of the tasks until all tasks have been completed. The method provides automated methods to efficiently and effectively identify, schedule, execute and track all the tasks involved in a direct mail campaign. The method of the invention can be used to create a traditional direct mail campaign (where printed collaterals are snail mailed to prospective clients on a list) or in a push distribution system, where items of content are sent to prospective clients on a list electronically (typically via email).