Abstract: Sending network data. A method includes transmitting data on a communication link, in an environment. A network control overhead portion of the data is allocated to network control overhead data packets for controlling how data is transmitted on the communication link. A user data portion of the data is allocated to user data packets for transmitting data between users of nodes on the communication link. A change in data capacity of the communication link is identified. As a result, a change is made in the network control overhead portion of the data, changing at least one of frequency of network control overhead data packets or size of network control overhead data packets to attempt to maintain a predetermined proportion factor for the network control overhead portion as compared to the user data portion. The network control overhead portion of the data is transmitted according to the change.

Abstract: Sending network data. A method includes transmitting data on a communication link, in an environment. A network control overhead portion of the data is allocated to network control overhead data packets for controlling how data is transmitted on the communication link. A user data portion of the data is allocated to user data packets for transmitting data between users of nodes on the communication link. A change in data capacity of the communication link is identified. As a result, a change is made in the network control overhead portion of the data, changing at least one of frequency of network control overhead data packets or size of network control overhead data packets to attempt to maintain a predetermined proportion factor for the network control overhead portion as compared to the user data portion. The network control overhead portion of the data is transmitted according to the change.

Abstract: Sending data on a network based on limiting the propagation of data based on a distance between a sender of the data and one or more receivers of the data. A method includes determining a maximum distance that a message should travel in a network from a sender to a receiver. The method further includes configuring a distance property or distance proxy property conforming with the determined distance. The method further includes sending the message by transmitting the message in a fashion that causes the message to be carried on the network in compliance with the configured distance property or distance proxy property.

Abstract: A method for dynamically reassigning in-game advertisements within a video game in order to maximize impression counts for the advertisements includes the steps of: determining when an advertisement at a first view location qualifies as on screen and incrementing an elapsed time for the advertisement while it qualifies as on screen. The method also includes the steps of calculating a current impression count for the advertisement and determining whether a maximum impression count for the advertisement has been reached or is within a prescribed value of being reached. If so, another advertisement is dynamically assigned to the first view location by removing the initial advertisement therefrom in order to maximize the cumulative impression counts for the advertisements.

Abstract: A method for dynamically reassigning in-game advertisements within a video game in order to maximize impression counts for the advertisements includes the steps of: determining when an advertisement at a first view location qualifies as on screen and incrementing an elapsed time for the advertisement while it qualifies as on screen. The method also includes the steps of calculating a current impression count for the advertisement and determining whether a maximum impression count for the advertisement has been reached or is within a prescribed value of being reached. If so, another advertisement is dynamically assigned to the first view location by removing the initial advertisement therefrom in order to maximize the cumulative impression counts for the advertisements.