Abstract: Methods and apparatus, including computer program products, related to association of media with complementary information (e.g., resources). A message characterizing selections of areas of video may be generated and be caused to be sent to a recipient, where the selections were generated by a media player that captures user interaction with the video and displays resources related to the selections in response to the user interaction. Input characterizing an area of a video to be offered for sale may be received and an association of the area of the video with a resource selected by the buyer may be caused to be offered for sale. The area may be designed to be associated with a resource to be displayed in response to user interaction with the area of the video in a media player.

Abstract: A system and method for associating information with at least one defined is displayed in a visual sequence is disclosed. The method comprises steps or acts of the method comprising: receiving a visual sequence (2001) comprising at least one defined area (2002), identifying associated information (2004) that is associated with the defined area, assigning a unique identifier (4003) relating to the content for the defined area, mapping the associated information with the identifier for the defined area, storing the mapping in a database (2006) and retrieving the associated information via the identifier.