Abstract: Methods and systems of customer feedback include collecting customer feedback while the customer is physically located in a retail environment, transmitting the customer feedback through a wireless communication facility to a data processing facility, wherein the data processing facility automatically compares the customer feedback to at least one threshold value in accordance to a business rule to determine an alert action, and communicating a message to an employee of an enterprise associated with the retail environment. Customer feedback is also collected by a payment transaction facility including a touch screen display adapted to present transaction information and receive a signature. A customer query is presented on the touch screen display along with selectable answers to collect customer feedback.