Abstract: Embodiments of the present invention relate to a system and method of providing incentive to recycle recyclable materials by providing financial incentives to consumers for recycling at a central drop-off recycling facility. In one embodiment of the present invention, a method of providing incentive to recycle recyclable materials comprises creating an account for at least a first entity, providing a drop-off recycling center for receiving a plurality of recyclable materials from at least the first entity, receiving the recyclable materials at the drop-off center for processing, measuring and recording quantitative or qualitative data for the recyclable materials, calculating a reward correlating to the quantitative or qualitative data recorded for the recyclable materials and crediting the account for the first entity with the reward.