Abstract: An intelligent peer-to-peer fundraising campaign platform is provided for managing charitable and for profit campaigns. The platform includes capabilities for creating and managing campaigns by supporters, retrieving person data for supporters and leads for the campaign, relationship data and other attributes including affinity data, donation history data, potential and financial data and storing such data in the form of social graph. The campaign platform also helps supporters of a campaign to identify leads, send personalized communication to the leads for enlisting support to the campaign, determine donor outcomes with respect to each personalized communication sent to the lead; and updating or reinforcing a donor prediction model based on the donor outcome.

Abstract: An intelligent peer-to-peer fundraising campaign platform is provided for managing charitable and for profit campaigns. The platform includes capabilities for creating and managing campaigns by supporters, retrieving person data for supporters and leads for the campaign, relationship data and other attributes including affinity data, donation history data, potential and financial data and storing such data in the form of social graph. The campaign platform also helps supporters of a campaign to identify leads, send personalized communication to the leads for enlisting support to the campaign, determine donor outcomes with respect to each personalized communication sent to the lead; and updating or reinforcing a donor prediction model based on the donor outcome.

Abstract: A system for campaign management employing a high volume web search and predictive analytic capabilities has been devised. A campaign control module is used to accept commands, parameters, and data defining a fundraising campaign and use those commands to instruct operation of the system to maximize participation while maintaining the enthusiasm of participants to continue to support the cause though regular contact. Web searches retrieve participant contact, financial, and social media post information which is then predictively analyzed to maximize the impact of individualized messages sent and automatically maintain the integrity of each participant's data store record.